Fletcher: The Dog Behind The Fun

Fletcher was a goofy Great Dane with a big heart and a big personality. And the chief “spokesdog” for Fundamentally Dog. The inspiration behind Fundamentally Dog is really a long list of dogs, but his name is at the top.

Fundamentally Dog began because Fletcher needed a job. A joke between his people sparked an idea that grew into a tee-shirt company, launched in the summer of 2008, with the help of some creative, dog-loving friends.

This fun business endeavor lets his people and friends share the fun that comes with caring for dogs and all they’ve learned from their quirky pets. Plus, they get to promote responsibility in caring for the planet and pets through some really cool products.

Fletcher taught his people a lot...about things like balanced diets, alternative therapies, and calming signals. Most importantly they've learned how to appreciate and have fun with him even though he was not exactly the dog they expected.

Have you ever learned anything from a dog? At Fundamentally Dog, we think dogs can teach people a thing or two about all kinds of life stuff; just read the slogans on our shirts. And Fletcher gets the credit for a lot of them. His personal motto was "shake it off."